Brow Stylist creates fuller sales

Beauty shoppers are loving L’Oréal’s Brow Stylist pencil, as evidenced by the 19% jump in sales, according to the latest IRI data.

(For the full report, including charts, click here.)



Define, shape and fill brows with the Brow Stylist Brow Shaping Duet, two coordinating pencils that blend together to naturally enhance brows. For the best results, L’Oréal suggests using the darker shade first and apply with light, feathered strokes to fill in uneven areas, and then follow with the lighter shade to blend and highlight.