7 Beauty influencers to watch
Let's face it--social media is arguably one of the most important elements in American life, from politics to news. But there is no argument that social media plays an outsized role in the beauty space.
Beauty influencers, with followers in the millions, are sharing their lives, routines, product favs and reviews--propelling sales or spiking them. Some influencers are merely content creators with a following, while others have a strong background in product creation and formulations, or they may be highly trained derms sharing best practices for healthy skin care and sun protection.
The Inside Beauty team has put together a list of seven influencers and content creators who are shaking up the beauty world in their own unique ways.
Dr. Alexis Stephens
With 257,000+ followers on TikTok, Dr. Alexis Stephens is a board-certified dermatologist specializing in hyperpigmentation, focusing on patients of color—an often underserved population in the dermatology field. Dr. Stephens shares what routines and treatments people with melanin skin can use to aid in their dermatologic health.
Erin Parsons
Makeup artist Erin Parsons brings her love of vintage to all components of her YouTube channel and to her 2.3 million TikTok followers. From comparing the shades of popular lip colors, testing out new brands, and sharing techniques and tricks from the past to present, there's something for every beauty lover on her channels.
Eviba Carter
Eviba Carter is an MD/PhD candidate who tackles the science behind popular skincare treatments and products to his 88,000 TikTok followers. Carter takes popular supplements and beauty products and, using evidence-based methods and thorough testing parameters, shares what works–and what doesn’t.
Golloria
Content creator Golloria George puts products to the test and showcases which ones are ideal for people of color, specifically those with darker skin tones. George also shares tutorials for her 1.7 million TikTok followers, and is not afraid to share how she really feels about brands and products.
Javon Ford
With 445,000+ followers, Los Angeles-based Cosmetic Chemist Javon Ford shares insights on product formulations to help viewers make smarter choices, tackle miseducation in the beauty industry and educate viewers on why products appear a certain why or how to properly use viral and trending products.
The Lipstick Lesbians
Alexis, a beauty product developer, and her partner Christina use their platform to educate consumers on their favorite beauty products and brands.
The duo tackles everything, including educating viewers on what a certain product does, sharing reviews and doing a deep-dive on product formulations and packaging. Viewers and subscribers of their platforms get the full scope on the beauty industry. The account has 850,000 followers on TikTok.
Olivia Makeup
Olivia is a Las Vegas-based makeup artist who is able to showcase colorful inspiration from any source, including high fashion, pop culture, music and more. Her page features styles with bright pops of color and she often shares tutorials for her 550,000 TikTok followers who want to emulate her stylized looks.
