White Papers

Pharmacists are moving into more high-value, patient-focused roles. This shift will demand pharmacy automation that’s more available and more sophisticated in order to maximize pharmacies’ growth and stability in an overwhelmed market. Here’s what this will look like:

With consumer health booming, OTC marketers have opportunities to generate significant growth for their brands—if they embrace the right tactics. Tom Finn, retired president of Procter & Gamble’s Global Personal Health Care business, shares expert insights and tips on how to efficiently and effectively drive accelerated, sustained growth for consumer health brands.

Open lines of communication between patient and pharmacists/healthcare professionals are more important in today’s world than ever. Unfortunately, patients are not being reached in their preferred vehicle—the phone. Too many calls go unanswered for fear of fraudulent calls. There are solutions available to help consumers know who is really on the other end of the line.