Adventure Ready Brands adds sales exec

First aid, insect repellent and outdoor recreation product maker Adventure Ready Brands — formerly Tender — is growing its sales team. The Littleton, N.H.-based company, which markets After Bite, Adventure Medical Kits and Ben’s, has hired Greg Solt as its senior vice president of sales. 

“Greg brings to Adventure Ready Brands a strong track record of sales performance across a broad range of channels,” said Chris Heye, CEO of Adventure Ready Brands. “He has demonstrated success at Seventh Generation, Burt’s Bees, The Hershey Company, and Clorox. Greg’s focus on building partnerships that enable category growth for our retail partners is important to us as we continue to aggressively grow our own brands and acquire new companies.”  

Solt joins Adventure Ready Brands from TDBBS, a private equity-backed maker of all-natural dog treats. In his new role, will lead the company’s North American sales strategy and execution for the outdoor, mass, food and drug, sporting goods, specialty and e-commerce channels. 

“The outdoor market is all about enthusiasm and the enjoyment of connecting with nature. Given its portfolio of brands that serve a growing need for comfort and safety in the outdoors, the opportunity to join Adventure Ready Brands was extremely attractive,” Solt said. “I am excited to join the team and build on their momentum with an increased focus on customer partnerships and business-building plans to help take the company to new heights.”