Ahold Delhaize USA forges digital coupon partnerships with Inmar Intelligence

Ahold Delhaize USA is aiming to improve personalization and value for omnichannel shoppers at its five local brands--Food Lion, Giant Food, Giant, Hannaford and Stop & Shop--via new partnerships with Inmar Intelligence on digital coupons.

Ahold Delhaize USA brands will have access to increased capacity for offers and new offer types, increased efficiency and an improved customer experience through more relevant savings, the company said. 

“Through enhanced capabilities with Inmar, our brands will be well positioned to continue to deepen digital relationships with customers, improve the customer experience and drive efficiency,” said Keith Nicks, chief digital officer for Ahold Delhaize USA. “Advancing our capabilities in the loyalty space, and particularly with digital coupons, is key as we continue to increase overall digital customer engagement and deliver omnichannel growth.” 

[Read more: Ahold Delhaize USA names Greg Finchum president of Food Lion]

With this transition, Inmar will replace Neptune Retail Solutions (formerly Quotient) as ADUSA’s digital coupon provider. All five local brands are currently live on the Inmar platform.

“Since our partnerships launched, together we have presented more than $141M in savings for Ahold Delhaize USA brand shoppers,” said Rob Weisberg, president and executive vice president of MarTech Solutions at Inmar Intelligence. “This early success underscores the value to shoppers through seamless access to savings, while enabling Ahold Delhaize USA brands to deepen customer loyalty and drive measurable results at scale. We look forward to continuing to deliver high-quality savings to all ADUSA brand shoppers in 2025.”