Albertsons kicks off e-commerce campaign, digital offerings
Albertsons is unleashing a new e-commerce campaign that is running now run through Feb. 26. Featuring a series of 15-second and 6-second videos, the campaign highlights the benefits of online shopping with Albertsons Cos. and how the retailer offers “unparalleled convenience, ease and value for customers.”
The videos are running on national platforms, including YouTube (CTV and OLV), Meta/Instagram, streaming audio and digital out-of-home.
[Read more: Albertsons Media Collective debuts framework to improve retail media transparency]
Key highlights include:
- Freshness Guaranteed Video: Ensuring customers receive the freshest products available, or their money back.
- Same Prices, Deals, Rewards Video: Offering the same great deals and rewards online as in-store – no markups – making it easy to plan and save.
- In As Soon As 30 Minutes Video: Showcasing the speed and convenience of delivery service, perfect for last-minute needs.
- Easy DriveUp & Go Video: Simplifying shopping with Albertsons Cos.’ easy and quick pick-up options.
[Read more: Albertsons named Drug Store News Pharmacy Innovator of the Year 2022]
Additionally, Albertsons Cos., which includes Albertsons, Safeway, Vons, ACME, Jewel-Osco and Shaw’s stores, is unveiling new digital offerings for customers to making their grocery shopping experience more convenient, efficient and enjoyable:
- ShopAssist: A feature allowing customers to chat with their picker/shopper in real-time for substitutions and preferences. Available on the store app only.
- Flash Mode: A curated shop available in the app to get groceries for pickup or delivery in as soon as 30 minutes. Available on the store app only.
- Omni-Cart: Creating a personalized basket based on items customers shop most, even for first-time online shoppers, making online shopping as easy as a few clicks. Available on the store app and website.