Albertsons streamlining SNAP recipients’ ability to join FreshPass subscription
Albertsons is streamlining and securing the process for federal food benefit recipients to join its FreshPass subscription program at discount.
Albertsons is leveraging SheerID real-time verification technology to ensure qualified individuals can take advantage of a new 50% discount on its FreshPass paid subscription offering for participants in the Supplemental Nutrition Assistance Program (SNAP, formerly known as food stamps).
Normally available for $99 a year, or $12.99 per month, FreshPass offers unlimited free delivery on orders $30 or more, $5 monthly credit for annual subscribers, and 5% off select private brand items. Eligible SNAP recipients can take part in FreshPass at a reduced cost of $49 per year.
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"At Albertsons Cos., supporting the local communities we serve is a core value for us, and our partnership with SheerID reinforces our commitment by providing the tools to effectively reach the right audience with relevant and meaningful benefits," said Sean Barrett, chief marketing officer at Albertsons Cos. "Through this initiative, we aim to deliver significant savings and value to SNAP customers, ensuring they have access to essential products and services at affordable price."
At the core of SheerID’s verification process are offer protections, data privacy, and security measures designed to mitigate offer abuse while maintaining the integrity of sensitive customer information.
"We’re excited to partner with Albertsons Cos. to demonstrate how we can support the company’s mission to address food insecurity in local communities while strengthening customer engagement and loyalty," said Rebecca Grimes, chief revenue officer at SheerID. "Our platform’s permissioned data will equip Albertsons Cos. to help more families have equitable access to the services they need.”
Albertsons has been a longtime partner of the federal SNAP program. In 2017, the grocery conglomerate joined an online purchasing pilot run by the United States Department of Agriculture (USDA), which administers SNAP and continues to accept SNAP payments for qualifying online orders.
And in October 2024, the grocer began accepting SNAP payments for online delivery via the Uber Eats on-demand delivery app.
Headquartered in Boise, Idaho, Albertsons Companies operates more than 2,200 stores across 34 states and the District of Columbia under more than 20 banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets and Balducci's Food Lovers Market.
This story originally appeared on sister publication Chain Store Age.
