Albertsons unveils simplified “for U” Loyalty Program

Albertsons is debuting a new, simplified loyalty program providing more value and ease than ever for the retailer’s 38 million loyalty members, the retailer said.

Available now, the for U loyalty program offers a single points-based system, double the time to earn points and a new automatic cash off option for more savings. The program retains all the benefits customers love with exciting enhancements to celebrate their loyalty and create customers for life, the company said.

The for U loyalty program is free and available to all customers who shop at Albertsons Cos. stores including Safeway, Albertsons, Shaw’s, ACME, Jewel-Osco, Randalls and Vons. New for U members can sign up through the store website or app and will immediately earn $5 off their next in-store or online purchase of $25 or more of qualifying items.

[Read more: Albertsons named Drug Store News Pharmacy Innovator of the Year 2022]

Updates to the for U loyalty program include:

• A single points currency to earn and use: Members enrolled in for U earn one point for every $1 spent on qualifying purchases. For every 100 points earned, members can redeem points for discounts on select groceries and gas, where available.
• Double the time to earn and build points total: Members now have two months earn and redeem points.
• Automatic cash off: A new automatic cash off option allows members to opt-in and automatically convert points into cash off savings at checkout for a more seamless savings experience. Customers can still enjoy all the other points redemption options they love such as discounts on groceries and gas.
• for U members save up to 20% weekly with personalized deals, digital coupons, a birthday treat and a free monthly item.

“Our loyal for U members are at the heart of our business, and we are continuously working to help them bring more to the table and foster lifelong customer relationships,” said Sean Barrett, chief marketing officer for Albertsons. “The updated for U loyalty program delivers tremendous savings and value through a simple points-based system, ensuring that it is easier and more convenient than ever for our valued members to get rewarded for shopping with us.”

[Read more: Kroger to lower prices following merger with Albertsons]

In addition to the award-winning for U loyalty program, the retailer also offers customers a personalized shopping experience through its optional paid subscription program, FreshPass. With FreshPass, shoppers will find additional savings on grocery delivery, points that do not expire, double points on Own Brands including Signature SELECT, O Organics, Open Nature and Lucerne, along with many other exclusive benefits. FreshPass is available for $99 a year, or $12.99 per month, and offers unlimited free delivery on orders $30 or more, $5 monthly credit for annual subscribers, 5% off O Organics and Open Nature products as well as Signature Pet Care.