Alka-Seltzer joins forces with T-Pain to debut Hangover Relief
Bayer is debuting a brand-new product — Alka-Seltzer Hangover Relief.
To release this new launch, the brand is introducing the product to a younger set of consumers via a partnership with musician and producer T-Pain.
A remixed version of its iconic “Plop Plop, Fizz Fizz” jingle was mixed, produced and recorded by T-Pain.
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“My music is inspired by my love of a good drink, and to say I’m excited that there’s a product that works to relieve my symptoms the next morning would be an understatement,” said T-Pain. “And what better way to celebrate than by writing a song about it? Everyone’s had the original jingle stuck in their heads on replay before, but now remixed with fresh and modern sound, today’s listeners will have a new anthem for the morning after.”
The original Alka-Seltzer jingle was released in 1951 with its catchy tune and memorable tagline — “Plop, plop, fizz, fizz — oh, what a relief it is!” — that soon became synonymous with the brand for years to come.
T-Pain’s new version of the jingle plays homage to the classic with a spin that, while making it more relevant to the times, still lets consumers know it’s distinctly an Alka-Seltzer product. The jingle is available to stream on online and, to celebrate, fans are invited to take part in a TikTok dance challenge, showing off their best moves to the remix alongside T-Pain.
“Alka-Seltzer is synonymous with providing fast relief, and our latest innovation continues to deliver on that benefit for consumers,” said David Ball, general manager and vice president of digestive health at Bayer Consumer Health. “Our Hangover Relief product helps consumers pop back fast from their worst hangovers, and there is no one better equipped to help deliver that message than T-Pain.”
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“With this new product, we’re taking the fear out of that dreaded morning-after-a-few-drinks feeling so that people can go enjoy themselves knowing we’ve got their backs, while providing an entertaining way to engage with a younger audience through the reimagining of the iconic Alka-Seltzer jingle: “Plop plop, fizz fizz – oh, what a relief it is!” Ball said.
Alka-Seltzer Hangover Relief is available now at retailers nationwide, including Target, CVS, Rite Aid and more.