Alurx rolls out vitamin, wellness gummy supplements

Alurx is looking to cater to the well-being of its consumers.

The Pasadena, Calif.-based company is launching a new line of vitamin and wellness gummy supplements that aim to support immune and skin health, as well as overall wellness, the brand said.

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“The winter season often brings new challenges to your immune system, daily stressors and increased fatigue levels. We offer simple solutions to get you more relaxed and stronger from head to toe,” founder and CEO Julia Stewart said.

New launches from the brand include:

• Elderberry Gummy, formulated with vitamin C, zinc and elderberry, these gummies aim to ease stress, promote overall health and provide essential antioxidant support for all seasons;
• Collagen and Biotin Gummy, made with vitamins C and E, as well as zinc, these gummies are lemon flavored and look to help keep skin healthy, as well as promote nail and hair strength;
• Hemp Gummy, crafted with 10 mg of hemp, these gummies aim to give users a more balanced sense of wellbeing.

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Each of Alurx’s new launches is free of gelatin and gluten, vegan and contain 0% THC, the company said.