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Amazon’s 10th Prime Day event returns July 16, 17

From July 16 at 12:01 a.m. PDT through July 17, Prime members can receive access to deals across more than 35 categories.
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Amazon is soon kicking off its 10th Prime Day event. 

From July 16 at 12:01 a.m. PDT through July 17, Prime members can receive access to deals across more than 35 categories. New deals will continue to drop as often as every 5 minutes during select periods throughout the event, Amazon said. 

Back this year, ahead of the event, Prime members also can request an invitation to access invite-only deals. 

Customers can join Prime or start a free trial at amazon.com/primeday to participate in this member-exclusive, the company said.

[Read more: Amazon Pharmacy debuts same-day delivery in NYC, L.A.]

Megan Thee Stallion kicks off the deal event by announcing the dates of Prime Day with her latest music video and new original song, “It’s Prime Day.” Prime members can shop Megan Thee Stallion’s Prime Day picks inspired by her different interests featured in the music video. Picks include early deals on items from her new Hot Girl Summer tour merchandise collection. The song, streaming exclusively on Amazon Music beginning today, is a bonus track on her forthcoming album MEGAN dropping on June 28 for fans listening only on Amazon Music. Each day, from July 8 – July 15, other influencers including Jess Sims, Alyssa McKay, Monet McMichael, Jared McCain, Millie Bobby Brown, Meredith Duxbury and Alix Earle will drop deals on their favorite products across top categories including beauty, sports and home.

“Prime Day is a celebration of the value we bring to members all year long, and features millions of deals across more than 35 product categories as well as discounts on Amazon devices, quality entertainment, groceries, travel, and more during the event,” said Jamil Ghani, vice president of Amazon Prime. “In fact, over the course of last year, Amazon customers saved nearly $24 billion from deals and coupons—with Prime members enjoying the vast majority of those savings—including over $2.5 billion during Prime Day 2023.”

[Read more: Amazon provides same-day grocery delivery for Weis Markets]

Ace Back to School and College Shopping

Customers can visit amazon.com/backtoschool and amazon.com/offtocollege to discover the shopping guides for back-to-school. Young adults ages 18-24 and college students can try Prime Student with a six-month trial at amazon.com/joinstudent, then just pay $7.49 per month or $69 per year. Amazon Basics will offer 40% off school and dorm supplies, and Amazon Essentials will offer 40% off on apparel.

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