Arcadia Consumer Healthcare acquires Naturelo

Arcadia Consumer Healthcare is growing its portfolio with its acquisition of VMS brand Naturelo. Arcadia Consumer Healthcare — part private equity firm Avista Capital Partners’ portfolio — did not disclose the terms of the deal. 

Naturelo is known for its high-quality products made from whole-food ingredients and sold in 93 countries with a strong online presence. 

“The strategic acquisition of Naturelo represents a significant expansion of Arcadia's footprint into the large and rapidly growing VMS market,” said Mike DeBiasi, CEO of Arvadia Consumer Healthcare. “As consumers increasingly turn to self-directed health and wellness regimens, the appetite for premium products like those made by Naturelo presents an incredible opportunity. We look forward to innovating and driving increased awareness of Naturelo’s high-quality brand portfolio to consumers searching for simple, natural ways to feel better every day.”

This acquisition marks Arcadia’s second add-on buy this year. 

"Arcadia's acquisition of Naturelo adds valuable scale, product diversity and increased online exposure within a rapidly accelerating VMS market,” said Rob Girardi, partner at Avista Capital Partners Arcadia is well positioned for continued success, working with exciting brands in the consumer healthcare sector to drive significant growth through a commitment to quality and innovation."