Arm & Hammer unveils Power Sheets Laundry Detergent
Arm & Hammer Laundry is debuting Power Sheets Laundry Detergent, the first major detergent brand to launch in the sheets detergent category on Amazon in the United States.
Launched in partnership with actress and environmental advocate Victoria Justice, the innovative laundry solution eliminates plastic bottle waste while delivering the trusted A&H powerful cleaning performance consumers have come to rely on, the company said. The Power Sheets offer a mess-free laundry experience made with the same type of powerful cleaning ingredients as Arm & Hammer’s liquid laundry detergent. Each sheet is concentrated to tackle tough stains and provide a fresh linen scent.
"As an environmentally conscious person, I am proud to join forces with Arm & Hammer on this initiative," said Justice. "It's important for me to align with brands that are committed to reducing plastic bottle waste. Arm & Hammer Power Sheets Laundry Detergent plays a vital role in doing that while also delivering effective cleaning performance.”
The new detergent features a concentrated formula designed to combat stubborn stains, odors and dirt, without the need for heavy plastic bottles. Moreover, it utilizes Quick Dissolve Technology, ensuring complete dissolution in water, even during cold wash cycles.
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"With Power Sheets, we empower consumers to leave behind the plastic bottles and still obtain the cleaning power of Arm & Hammer in a convenient sheet," said Laurie Kirschner, senior director of marketing at Arm & Hammer. "By eliminating plastic bottle waste, we're offering a convenient solution that meets the demands of today's consumers who are seeking new laundry detergent options—without any drips, spills, or heavy plastic bottles.”
Each box of Arm & Hammer Power Sheets contains 50 laundry detergent sheets, infused with a refreshing Fresh Linen scent which cleans 50 medium loads (up to 100 small loads) when used as directed. Designed for convenience, the pre-measured sheets take up significantly less space and eliminate the hassle of drips and spills, the company says.
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Arm & Hammer Power Sheets Laundry Detergent is available in a 50-count box on Amazon.com as well as Walmart.com for $14.99.