Aunt Jemima rebrands as Pearl Milling

After announcing that the Aunt Jemima brand would be taking on a new name and image, PepsiCo has unveiled its new name and logo.

Now known as Pearl Milling, the pancake mix and syrup brand will roll out its offerings with its new name and look beginning in June.

Products will continue to be available under the Aunt Jemima name without the character image until June.  

To come up with its new name, the Purchase, N.Y.-based company worked with customers, employees, external cultural and subject-matter experts, as well as diverse agency partners to ensure it was developed with inclusivity in mind, the company said.