Aura Bora sparkling water channels earthly flavors

Aura Bora is looking to bring herbal sparking water to consumers tables.

Created from real herbs, fruits and flowers, the San Francisco-based company’s line of sparkling water is plant-based and made from Non-GMO ingredients, the brand said.

“It all started when my wife, Madeleine, and I were just messing around with our SodaStream,” Paul Voge, CEO and co-founder of Aura Bora said. “We happened to have all these herbs and botanicals in our pantry. One thing led to another, and Aura Bora was born. It turns out when you combine real herbal extracts and sparkling water you get vivid flavors, floral aromas, and a more natural taste. Finally, consumers can enjoy beverages tailor-made to their palates. Sparkling water aficionados find solace in an escape from the norm.”

Available in five flavors — cactus rose, lavender cucumber, peppermint watermelon, basil berry and lemongrass coconut — each is free of sugar, calories and sodium, and come packaged in cans that contain whimsical illustrations that emphasize each ingredient, the company said.  

“Having worked in the creative field for years, I knew our cans could be tributes to the ingredients inside them. The colors, landscapes, and cheeky haikus on each can help Aura Bora jump off the shelves the first time, and the taste sells the product each time thereafter,” Madeleine Voge, co-founder and creative director said. 

Each of Aura Bora’s five flavors is available at select retailers across the nation, and retail between $1.99 to $2.29 per 12 fl-oz. can. 

“We're blown away by how much Aura Bora has grown just in its first six months,” Paul said. “As we expand into other retailers, we know Aura Bora will continue to stand out in new markets, even in this competitive arena.”