Baileys intros nonalcoholic, ready-to-drink Cold Brews
Fans of Baileys who want a taste without the alcohol, have now gotten their wish.
Kraft Heinz announced that it is partnering with the beverage brand to launch a collection of non-alcoholic, ready-to-drink Cold Brews in cans.
Launching in Irish Cream and Salted Caramel flavors, additional flavors are to hit shelves in 2020, the company said.
“Baileys is not only the world’s #1 cream liqueur, it’s also one of the most desired adult treats,” Declan Hassett, the senior licensing manager at Diageo, said. “From ice cream to chocolates, we’ve extended the brand into new indulgent categories but there is nothing closer to the brand than a flavorful cup of coffee. With this partnership, now all adults can treat themselves with the perfect cup of Baileys ready-to-drink coffee in a can.”
In addition, Bailey’s Roast & Ground Coffee bags and K-Cup pods will be available for consumers to enjoy.
“We’re excited to bring Baileys to the coffee aisle in non-alcoholic everyday formats,” Tina Bletnitsky, the senior associate brand manager at Kraft Heinz Coffee, said. “Consumers have been adding Baileys Irish Cream to their coffee for years so this partnership is a natural fit for those looking for a delicious coffee experience.”
Bailey’s ready-to-drink Cold Brews cans are now available at grocers, mass merchandise and e-commerce websites.
