Bausch + Lomb debuts Lumify Eye Illuminations
Bausch + Lomb is unveiling Lumify Eye Illuminations, a new line of hypoallergenic specialty eye care products scientifically developed to cleanse, nourish and brighten the sensitive eye area.
“Many products contain chemicals or preservatives that can irritate the delicate area of and around the eye,” said John Ferris, executive vice president of consumer at Bausch + Lomb. “Free from harsh, irritating ingredients, Lumify Eye Illuminations were developed with both ophthalmologists and dermatologists and are clinically proven to deliver visibly beautiful results.”
Each product in the line has been formulated with clean, nutrient-rich ingredients and contains no fragrance, alcohol, sulfates, mineral oil, prostaglandins, PEG (polyethylene glycol), parabens, phthalates or PHMB (polyhexamethylene biguanide). In addition, the safety and performance of the products were tested up to 12 weeks with more than 15,000 applications using cutaneous and ophthalmic testing metrics, the company noted.
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The Lumify Eye Illuminations product line, which builds on the success of Lumify redness reliever eye drops, includes:
- Lumify Eye Illuminations 3-in-1 Micellar Cleansing Water and Eye Makeup Remover: A unique, lash extension-friendly, no-rinse micellar formula provides powerful cleansing while hyaluronic acid, vitamin C and niacinamide moisturize and brighten the delicate skin around the eyes. The solution removes waterproof makeup without harsh rubbing and is pH-balanced to be non-irritating. In clinical studies, subjects’ skin looked brighter, smoother and more radiant within just two weeks. By week eight, more than 75% of respondents felt their skin looked healthier and rejuvenated with an improved texture, the company said;
- Lumify Eye Illuminations Nourishing Lash & Brow Serum: Featuring a complex of peptides, biotin and moisturizing hyaluronic acid to nourish, soften and condition lashes and brows overnight. In clinical studies, noticeably fuller-looking lashes and brows were seen in just four weeks, the brand noted. The two-in-one serum includes an easy-to-use applicator for both lashes and brows and dries quickly without feeling greasy or sticky. In clinical studies, nearly 80% of subjects showed an improvement in the appearance of lash volume at 12 weeks, and 91% showed an improvement in the appearance of brow thickness, the company noted; and
- Lumify Eye Illuminations Hydra-Gel Brightening Eye Cream: Made with a blend of optic brighteners and firming ingredients helps skin look brighter and smoother with a subtle glow. Niacinamide, vitamins C and E, caffeine and hyaluronic acid help improve the appearance of skin tone, texture, fine lines and wrinkles with daily use. By week 12 in clinical studies, approximately 70% of respondents noticed a reduction in the appearance of fine lines and wrinkles, the company said.
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“An increasing number of my patients have experienced eye irritation associated with some of the products or treatments they use around their eyes,” said Jennifer Tsai, founder of Line Of Sight, New York. “Lumify Eye Illuminations was developed specifically for the sensitive eye area with extensive safety and performance testing. I’ll be recommending this new line of products to help my patients achieve beautiful, healthy-looking eyes.”
Lumify Eye Illuminations are located in the eye care aisle next to Bausch + Lomb Lumify redness reliever eye drops and also are available online at all major national food, drug and mass retailers.