Bausch + Lomb intros Biotrue Hydration Boost Contact Lens Rehydrating Drops
Bausch + Lomb is introducing Biotrue Hydration Boost Contact Lens Rehydrating drops, the first and only preservative-free rehydrating drop in a multi-dose bottle. The drops are indicated to lubricate and rewet soft contact lenses, including daily disposables and rigid gas permeables.
"We’re proud to build on our successful Biotrue brand with the launch of Biotrue Hydration Boost for Contacts in the United States,” said John Ferris, senior vice president of consumer at Bausch + Lomb. “As many as one third of contact lens wearers report that they experience discomfort, and the same number of wearers wish their contact lenses felt more comfortable. Biotrue Hydration Boost for Contacts now offers contact lens wearers a rehydrating drop that provides up to eight hours of moisture.”
Biotrue Hydration Boost for Contacts contains a combination of naturally inspired ingredients informed by the Tear Film and Ocular Surface Society's DEWS II report, including hyaluronan, a moisturizer found naturally in tears, electrolytes, a component of natural tears and an antioxidant, which protects HA against free radicals.
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Biotrue Hydration Boost for Contacts also contains a surfactant to help prevent deposit buildup on lenses, and they match the pH of healthy tears so the drop is comfortable when applied, the company said.
"Contact lens discomfort and contact lens dryness, which impacts a third of the 45 million contact lens wearers in the United States, are common concerns that I hear often from patients, especially those who spend an increased amount of time on digital devices,” said Mile Brujic, of Premier Vision Group, Bowling Green, Ohio. “I am recommending Biotrue Hydration Boost for Contacts to my patients so that they can give their lenses added moisture throughout the day."
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Biotrue Hydration Boost for Contacts is available in the eye care aisle or online at most U.S. national retailers, including Walmart, Target, CVS and Amazon.