Bayer unveils healthy-aging ecosystem for consumers
Bayer shared that it is taking a big step in the emerging healthy-aging space by offering consumers new tools to help them support their healthy-aging journey with its new Age Factor ecosystem.
The ecosystem approach is designed to go “beyond the pill” by addressing key consumer needs at multiple steps in their health journey from awareness, education and engagement to assessment and action. Powered by digital tools, the goal is to help consumers make smarter, more informed decisions about their own health, Bayer said.
“Precision health is making self-care even more consumer-centric,” said Julio Triana, president of the consumer health division of Bayer. “Our aging journeys are unique to us all and new digital tools are enabling offerings to be more tailor made. With this multi-facedted approach, we are educating and enabling consumers to to make informed decisions about their self-care in new and exciting ways.”
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Bayer noted that as people age, their cells naturally become less effective at managing everyday stressors. Cellular or biological age, or how a person’s cells are aging may not always match one’s chronological age. Research suggests that genetics contributes only about 20% to the cellular aging process, with lifestyle (diet, exercise and stress) playing a large role. One A Day Age Factor Cell Defense has key ingredients to help support consumers' cellular health and resilience as part of their healthy aging journey, Bayer said.
“The healthy aging space can be a confusing one for consumers with countless products making big promises,” said Abbie Lennox, head of regulatory, medical, safety, quality and compliance for consumer health at Bayer. “That’s why we took a science-led approach that focuses on the holistic factors that impact cellular age by equipping consumers with a product containing a key ingredient that helps defend against oxidative stress along with personalized recommendations and insights to best chart their own course.”
Designed to provide holistic support along their healthy aging journey, the Age Factor ecosystem includes a dietary supplement, a wellness companion app and a Chronomics biological age test to measure and track personal progress over time.
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The Age Factor wellness companion app provides valuable insights and lifestyle recommendations based on a person’s current habits while tracking progress over time.
The Chronomics biological age test is a simple and convenient way to measure biological age through a non-invasive saliva test. Once sent to the lab, the sample will be analyzed and results received within weeks, the company said.