AAUW, Pantene award grants to help tackle gender stereotypes, biases on college campuses

WASHINGTON — The American Association of University Women, as part of an ongoing collaboration with Procter & Gamble’s Pantene hair care brand, has awarded grants totaling nearly $50,000 to 11 student-led teams to fight stereotypes and biases on college campuses around the nation.



The 2014–15 AAUW Campus Action Project grants, sponsored by Pantene’s Shine Strong campaign, are one way the brand is supporting women.



The grantees are teams from Cheyney University in Pennsylvania; Clemson University in South Carolina; the College at Brockport in New York; Murray State University in Kentucky; Napa Valley College in California; Pacific Lutheran University in Washington; Sierra College in California; the University of Dubuque in Iowa; the University of Maryland, Baltimore County; the University of Wisconsin, Milwaukee; and West Virginia Wesleyan College.



“Pantene believes that women are stronger when they work together, and we are thrilled to have collaborated with AAUW and been able to provide these grant recipients with the opportunity to work as a team to fight the stereotypes and biases on their college campuses across the country,” stated Jodi Allen, VP of P&G hair care and color for North America. “We are certain these CAP grants will inspire action and change among these young leaders and those that their programs will reach.”



Each year, the AAUW CAP grants provide funding to teams of students and faculty to create community-based solutions to some of the far-reaching problems explored in AAUW research, which includes the real-life effects of biases and stereotypes.



With Pantene’s support, one member from each CAP team will also present on their project at the 2015 National Conference for College Women Student Leaders, hosted by AAUW and NASPA–Student Affairs Administrators in Higher Education. This annual conference, which is held at the University of Maryland, College Park, gathers college women from across the country to address important and contemporary leadership issues.