Anti-aging brands put best faces forward

As expected, the facial anti-aging segment continues to experience overall growth as women continue their quest for the fountain of youth in a bottle.

Such brands as Olay Regenerist Micro-Sculpting and Garnier Nutritioniste Ultra-Lift enjoyed strong growth as beauty mavens sought to banish fine lines and wrinkles.

Among such brands as Olay, L’Oréal and Neutrogena, Bio-Oil held its ground and saw an 18% sales boost for the 12 weeks ended Jan. 23, according to SymphonyIRI Group.

The article above is part of the DSN Category Review Series. For the complete Anti-aging Sell-Through Report, including extensive charts, data and more analysis, click here.