Aquaphor adds diaper rash cream to baby line

WILTON, Conn. — Skin care company Aquaphor announced a new addition to its line of products on Tuesday. Aquaphor Baby Diaper Rash Cream is the newest member of the 90-year-old company’s skin care line.

“Aquaphor has always been dedicated to making an impact on the everyday lives of our fans,” Erynn Keefe, marketing director for Aquaphor at Beiersdorf said. “With the launch of Aquaphor Baby Diaper Rash Cream, we're hoping to continue evolving the brand's offering for both loyal and new users – especially first-time parents seeking a go-to, reliable solution to help their babies' diaper rash.” 

The fragrance-free cream is meant to relieve diaper rash in less than six hours, the company said. It includes zinc oxide to create a barrier to prevent further irritation. The diaper rash cream joins Aquaphor’s other baby products, which include its Baby Gentle Wash & Shampoo and its Baby Healing Ointment.

The 3.5-oz tube will be sold at Walmart, Target, Rite Aid, CVS and Amazon.