Aspire brand’s new move

MANCHESTER, U.K. — Aspire Brands sold Bonne Bell and Lip Smacker last year and now has unveiled what it has been up to since then. The company launched ShampYou at Ulta Beauty. Thirteen different items can be blended together to make 144 different combinations as consumers pick and choose scents and benefits that best suit their preferences and hair types.

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ShampYou’s assortment contains four varieties of shampoo — ylang-ylang and bergamot; lemon and verbena; mimosa and jasmine; and juniper and mint — and eight SuperSerum shots designed to enhance the shampoos by addressing moisture heat damage, curl, volume, root and scalp health, and color protection for brunettes, blondes and red heads.