Beauty meets the beach in John-Frieda-Billabong project

NEW YORK -- The John Frieda hair care team is aligning with bestselling surf brand Billabong for a partnership that's made for beach devotees.

To kick off the collaboration, the brands will be releasing an exclusive A Bikini Kinda Life X Beach Blonde kit, which will include everything beach-lovers need for flawless beach hair. The kits will be filled with a selection of travel-sized John Frieda Hair Care products from the Beach Blonde line, as well as coveted accessories from Billabong. The kit will be packaged in an ocean-printed clutch.

"The Billabong woman lives for days filled with perfect waves, sandy skin, and new adventures and the John Frieda Beach Blonde product line shares that same attitude. Bringing these two brands together is the perfect way for us to give women everything they need for their beach-loving, surf-inspired style," says Cathy Curtis, the global vice president marketing for Billabong Women's.

In addition, the collaboration will also include events on the East and West Coasts, exclusive social media content and a series of behind-the-scenes video vignettes that will give fans an up-close look at the lives of some of their favorite, inspiring female surfers.