BIC introduces Soleil Bella shaver for women

SHELTON, Conn. BIC has expanded its Soleil portfolio with the launch of the new BIC Soleil Bella geared toward women aged 18 to 34.

The BIC Soleil Bella shaver is a one-piece shaver that features four flexible, e-z rinse blades, a moisture strip enriched with coconut milk, as well as a non-slip handle for an easy grip in the shower or bath.

Marketing and promotional activities include free-standing inserts, bonus packs and target consumer activities.

The new shave will available in March with a suggested retail price of $6.49.