Biolage launches Thank You Program

NEW YORK Hair product brand Biolage is kicking off a year-long initiative to give back to that trusted someone who has helped you look and feel your best throughout all of life's special occasions –– your stylist.

In line with Hair Stylist Appreciation Day on April 30, Biolage gets the opportunity to say thanks for making it a leader in professional hair care with their Thank You Program, which allows consumers everywhere show appreciation for their favorite stylists by saying so on Biolage's recently-launched virtual Biolage Thank You Tree.

For each leaf posted on the Biolage Thank You Tree, the brand will donate $1 to The Conservation Fund's efforts towards a greener, leafier planet (www.ConservationFund.org). This campaign will last through the end of 2010, giving the Biolage community an ongoing opportunity to interact and show their support for each other on the Biolage Web site and give something back to the Earth –– all through a simple click of the mouse.

Additionally, to further give back to salon owners, stylists and their clients, Biolage has implemented a brand-wide upsizing campaign –– beginning May 2010, Biolage will upsize shampoo and conditioners, offering up to 25% more product for the same price on selected therapies. Biolage recognizes the need for change in cost-conscious times and wants brand fans to always have the luxury of natural beauty.