Blinkbar opens first brick-and-mortar location

LOS ANGELES — Following the success of several pop-up locations in New York, Texas and California, eyelash extensions brand Blinkbar has announced the launch of its first brick-and-mortar shop in Santa Monica, Calif.

After discovering a European method to lash extensions, founder and CEO Tirzah Briscoe began a worldwide mission to provide the highest quality lashes available. Blinkbar became the only U.S. salon offering 100% Siberian mink lashes and the only brand with a satisfaction guarantee, the company stated. Briscoe's specialized European/Hollywood hybrid approach made Blinkbar the go-to brand for A-listers, fashionistas and beauty junkies seeking lush, yet natural-looking lashes.

"We are so excited to finally open our premier brick-and-mortar location in the heart of sunny Santa Monica," Briscoe said. "We'll be offering the same superior service to our regular clients who visit us monthly to avoid the hassle of eye makeup, and our clients prepping for an important occasion or event."

Clients can choose from more than 300 types of lashes and styles, or consult the brand's lash stylists for a completely customized result.

"At Blinkbar, you can be sure you're seeing a specialist who truly stands behind her work," Briscoe said. "Each stylist undergoes an extensive 'lash bootcamp' of 100-plus training hours to ensure she will not only consistently achieve outstanding results, but will also do this safely, properly, and in a way that will actually improve the health of your lashes long-term."