Boots UK, IBM collaboration brings omnichannel functionality into the store
LONDON - Boots and IBM on Wednesday announced that Boots has launched Sales Assist, an IBM MobileFirst for iOS app, across its U.K. stores to make it easier and simpler for customers to get hold of the products they need.
“At Boots UK we’re investing in innovative new technology to further improve the retail experience for our customers, and mobility is at the forefront of this transformation,” stated Robin Phillips, director of omnichannel and development at Boots UK. “By developing Sales Assist, in collaboration with IBM and Apple, and launching it on the 3,700 iPads in our stores, we’re integrating our digital and in-store presence to deliver an even better shopping environment for customers," she said. "The unique tool allows our colleagues to quickly show product information, ratings and reviews, look up inventory online and make recommendations based on online analytics, all from the shop floor. It will help even our smallest stores feel like a flagship shop, with access to the entire Boots range at their fingertips.”
The new app taps into the product databases on boots.com with iPad, and uses its analytics to enable colleagues to easily make personal recommendations to customers, such as additional items or alternatives available, as well as view item location and online inventory. If a product is not in stock in store, the Boots colleague can simply use the app to locate the item in another Boots store nearby or offer to order the product online to be collected in the store of their choice the next day.
“Together, IBM and Apple are working with companies and real industry professionals to change how companies do business, and our collaboration with Boots UK is delivering a more contemporary approach to customer service,” said Mahmoud Naghshineh, general manager, Apple partnership, IBM. “By empowering its colleagues with up-to-date data and product information delivered to the Apple device, Boots UK is leading amongst retailers by creating an enriched shopping experience that helps personalize customer engagement and enables faster service.”
IBM is working with Boots UK to further evolve the app and support the retailer’s vision to use mobility to change the way customers shop. Boots UK is part of the Retail Pharmacy International Division of Walgreens Boots Alliance.