Braun selects actress Jessica Alba to be new beauty brand ambassador

LONDON — Procter & Gamble’s Braun has signed actress and beauty icon Jessica Alba as its new beauty brand ambassador.



The Golden Globe-nominated actress will be featured in a new integrated campaign for Braun, which will run across TV, print and online channels as well as in store beginning in March.



“Jessica Alba is a strong, passionate woman and an advocate for others; she is the perfect ambassador to talk about the role beauty and our products play in helping women to feel their best. Braun admires her for her principles, her talents and her ability to juggle a demanding acting career with being a great Mum,” stated Alessandra Dolfini, global Braun marketing director.



Alba is an actress, a known supporter of women’s causes and mother of two girls. Her acting career began at the age of 12 years. After studying at the Atlantic Theatre Co. with founders William H. Macy and David Mamet, she went on to star in James Cameron’s “Dark Angel.” She has since made more than 25 feature films, including “The Fantastic Four” and “Sin City.”



Alba’s upcoming films include “Dear Eleanor,” “Barely Lethal,” “Sin City: A Dame To Kill For” and “How To Make Love Like An Englishman” opposite Pierce Brosnan, Salma Hayek and Malcolm McDowell.