C-store giant dives into beauty
Convenience store 7-Eleven is expanding into cosmetics. The company has launched its own line of beauty products called, Simply Me Cosmetics. An assortment of 40 products for face, eyes and lips which are included in the line will be priced between $3-$5. The brand is targeted towards the busy millennial-aged woman who looks for makeup and accessories while taking care of business, family and themselves according to the company.
"Convenience isn't always just about a quick stop for something to eat and drink," said Jack Stout, 7-Eleven senior vice president of merchandising, said. "7-Eleven tries to offer our customers solutions for lots of different needs. We believe that for many, this top quality line of cosmetics and cosmetic accessories can become regular purchases in addition to fill-in stops."
7-Eleven is hoping to make its mark into the beauty business which at the moment is a $46 billion industry that is expected to increase by 12% by 2020. Cosmetics, makeup to be more exact encompasses 17 percent of the cosmetic market, another number that is expected to continue to grow. Drug stores and supermarkets already hold 30% of this business.
"The beauty industry has seen dramatic growth of cost-conscious cosmetics in the marketplace because millennial women are looking for a variety of colors at affordable prices," Lindsay Robertson, 7-Eleven product development category manager, said. "They like to buy and try, and our goal when developing the Simply Me Beauty line was to create a line of makeup that had a quality look and feel without a high price barrier."
Products featured on a freestanding “Gorgeous on the Go” will include eyeshadow palettes, blush, highlighters, bronzers, mascara, eyeliner, lip gloss, cream lipsticks, faux eyelashes, brushes, nail buffers, nail polish and much more.
"Convenience isn't always just about a quick stop for something to eat and drink," said Jack Stout, 7-Eleven senior vice president of merchandising, said. "7-Eleven tries to offer our customers solutions for lots of different needs. We believe that for many, this top quality line of cosmetics and cosmetic accessories can become regular purchases in addition to fill-in stops."
7-Eleven is hoping to make its mark into the beauty business which at the moment is a $46 billion industry that is expected to increase by 12% by 2020. Cosmetics, makeup to be more exact encompasses 17 percent of the cosmetic market, another number that is expected to continue to grow. Drug stores and supermarkets already hold 30% of this business.
"The beauty industry has seen dramatic growth of cost-conscious cosmetics in the marketplace because millennial women are looking for a variety of colors at affordable prices," Lindsay Robertson, 7-Eleven product development category manager, said. "They like to buy and try, and our goal when developing the Simply Me Beauty line was to create a line of makeup that had a quality look and feel without a high price barrier."
Products featured on a freestanding “Gorgeous on the Go” will include eyeshadow palettes, blush, highlighters, bronzers, mascara, eyeliner, lip gloss, cream lipsticks, faux eyelashes, brushes, nail buffers, nail polish and much more.