Celebrate Beauty Brands announces acquisition of Coastal Salt & Soul
Coastal Salt & Soul, a holistic bath and body company specializing in sea-to-skin body care products, has announced it has been acquired by Celebrate Beauty Brands — a subsidiary of Beauty Partners.
The San Diego-based company will relocate its headquarters to Hauppauge, N.Y. Brand creator Alissa Marie Breyer will remain as chief innovation officer and continue to stay on as a minority owner along with early investors Fredrick Fogelman and Teresa Shultz Fogelman. Industry veterans Bruce Kowalsky and Barry Shields have been recruited to ease the transition and accelerate the growth of the brand in specialty bath and body categories while expanding North American and global distribution.
“I’m confident that this sale is the single best path to provide Coastal Salt & Soul with the necessary resources to continue to fund and scale the business as it enters its next phase of growth,” Alisa Marie Beyer, chief innovation officer, said. “Celebrate Beauty Brands is extremely well positioned to build on our already strong momentum and incredible consumer loyalty through increased customer wins and new retailer partnerships. Bruce and Barry are industry superstars with a deep understanding of the beauty space, with hugely successful launches of several iconic products under their belts, including the Defy & Inspire nail brand at Target, and the first at-home gel manicure system, Red Carpet Manicure. They share the same vision as my team and me for the future of Coastal. The brand is set for amazing things.”
Founded in 2015, Coastal Salt & Soul includes a range of body butters, sugar scrubs, soufflé hand creams, bubble bath, body washes and limited-edition hand-poured and botanically scented candles. The company focuses heavily on bringing beachside living to consumers all over the world.
“In three short years, Alisa has created a superstar brand,” remarked Barry Shields, co-founding partner of Beauty Partners, said. “Regularly selling out of top performing SKUs, obtaining numerous consumer and industry awards, Coastal is the exact opportunity we were looking for in the luxury beauty space. They have established a robust retail presence at QVC, as well as their own branded webstore, and with over 300 spas and boutiques. We are eager to get started.”
The San Diego-based company will relocate its headquarters to Hauppauge, N.Y. Brand creator Alissa Marie Breyer will remain as chief innovation officer and continue to stay on as a minority owner along with early investors Fredrick Fogelman and Teresa Shultz Fogelman. Industry veterans Bruce Kowalsky and Barry Shields have been recruited to ease the transition and accelerate the growth of the brand in specialty bath and body categories while expanding North American and global distribution.
“I’m confident that this sale is the single best path to provide Coastal Salt & Soul with the necessary resources to continue to fund and scale the business as it enters its next phase of growth,” Alisa Marie Beyer, chief innovation officer, said. “Celebrate Beauty Brands is extremely well positioned to build on our already strong momentum and incredible consumer loyalty through increased customer wins and new retailer partnerships. Bruce and Barry are industry superstars with a deep understanding of the beauty space, with hugely successful launches of several iconic products under their belts, including the Defy & Inspire nail brand at Target, and the first at-home gel manicure system, Red Carpet Manicure. They share the same vision as my team and me for the future of Coastal. The brand is set for amazing things.”
Founded in 2015, Coastal Salt & Soul includes a range of body butters, sugar scrubs, soufflé hand creams, bubble bath, body washes and limited-edition hand-poured and botanically scented candles. The company focuses heavily on bringing beachside living to consumers all over the world.
“In three short years, Alisa has created a superstar brand,” remarked Barry Shields, co-founding partner of Beauty Partners, said. “Regularly selling out of top performing SKUs, obtaining numerous consumer and industry awards, Coastal is the exact opportunity we were looking for in the luxury beauty space. They have established a robust retail presence at QVC, as well as their own branded webstore, and with over 300 spas and boutiques. We are eager to get started.”