Colgate asks women to put their health first

NEW YORK -- Colgate Total is launching a social media campaign to encourage women to make healthy habits, and especially oral health, a priority.

The brand is encouraging consumers to share a "healthy selfie" on social media using #MyColgateSelfie and #NWHW. A "healthy selfie" is simply a photo of a person participating in any activity that contributes to overall health and wellness, whether it's enjoying a nutritious snack, getting in a quick yoga session, enjoying the outdoors with your family, or using Colgate Total to help improve your oral health.

"Too often women put their health on the backburner without even realizing it," said Philip Durocher, VP and GM, U.S. Oral Care Marketing, Colgate-Palmolive. "National Women's Health Week reminds women to put their health first."

The campaign from Colgate comes right before the start of National Women's Health Week, which runs May 8 through May 14. National Women's Health Week is led by the U.S. Department of Health and Human Services Office on Women's Health.