Colgate gets music fans ready for Latin Grammys

NEW YORK -- Colgate is launching a multicultural marketing campaign aimed at fans of Latin music.

Colgate Optic White has renewed its partnership with the Latin Recording Academy to bring music fans closer to their favorite stars through the Los Angeles edition of the highly-acclaimed Latin GRAMMY Acoustic Sessions. In addition to event tickets, two winners will also have the opportunity to participate in a meet-and-great with Sin Bandera and Carlos Rivera.

The brand is inviting music fans to enter for a chance to win tickets to the 2016 Latin GRAMMY Acoustic Session in Los Angeles on Sept. 21 to see headliner and two-time Latin GRAMMY winning pop duo Sin Bandera, and show opener, the talented Mexican singer Carlos Rivera. From July 18 through Sept. 11, Los Angeles residents can enter for their chance to win tickets to the exclusive event at The Theatre at Ace Hotel in downtown L.A., by visiting local retail stores, or online at OpticWhiteStyle.com. 

"In 2015 we brought smiles to music fans with performances by Natalia LaFourcade and Julieta Venegas; this year's performances by Sin Bandera and Carlos Rivera are guaranteed to make a lasting impression that will bring a smile to the face of everyone in the theatre," said Carla Kelly, General Manager, Colgate-Palmolive, multicultural marketing. "It doesn't matter the genre; music is an integral part of Hispanic culture and triggers smiles in everyone who hears it; we are thrilled to be part of this unique music event to celebrate Latin culture."

The Latin GRAMMY Acoustic Sessions are nationally recognized as the only Latin music concert series that gives guests an up-close and personal experience with today's most talented Latin musicians. For the past three years, Colgate Optic White has hosted beauty bars at numerous red carpet affairs, reminding Latinos that a smile is their best accessory.