Colgate intros Clean-In-Between toothpaste

NEW YORK — Colgate on Tuesday added a new product to its lineup with Colgate Total Clean-In-Between toothpaste. The product uses advanced micro-foaming to reach between teeth and reduce 83% more plaque germs than non-antibacterial fluoride toothpaste 12 hours after brushing, according to the company.

As part of the launch, Colgate is continuing its marketing efforts to reach Hispanic consumers with the continuation of its Simplemente Saludable program with TV host Karla Martinez, nutritionist Chef Lala and yoga instructor Yudy Arias, as well as dentist Karent Sierra. The campaign is aimed at encouraging a healthy lifestyle that incorporates proper oral health, Colgate said.

“Being healthy is part of my everyday to-do list, and what better way to start than with oral care which is the first thing you take care of in the morning and the last thing you do before going to sleep?” Martinez said. “I love Colgate Total because it provides multi-benefit solutions to protect and improve my mouth health.”

Colgate Total Clean-In-Between toothpaste is sold in 4- and 5.8-oz. tubes in mass, drug and grocery stores nationwide.