Colgate launches Advanced Health mouthwash, year 2 of Simplemente Saludable

NEW YORK — Colgate is celebrating the launch of a new product at the same time it kicks off the second year of its Simplemente Saludable (Simply Healthy) program. This year, the company will partner with Chef Lala and yoga instructor Yudy Arias, as well as TV host Karla Martinez and dentist Karent Sierra, to educate Latinas to invest in healthy lifestyles, starting with oral health. 

 

The campaign’s second year comes as the company launches Colgate Total Advanced Health mouthwash, which the company says combines germ killing ingredients with breath-freshening power. Consumers shake the bottle to activate the formula, gargle and rinse to remove bacteria. As part of the launch, Simplemente Saludable will emphasize simple ways to shake up a health-and-wellness routine for better total health. 

 

Colgate’s bilingual Twitter account, @SonrisaColgate, will feature the experts discussing such topics as women’s empowerment and self-help, the best oral health routines, nutritious twists on Latin cuisine and at-home exercise routines. 

 

"We're incredibly excited to introduce the new Colgate Total Advanced Health Mouthwash alongside the relaunch of our Simplemente Saludable initiative," Colgate-Palmolive GM multicultural marketing Carla Kelly said. "By leveraging our panel of successful Latina influencers, we will be able to shake up the health and wellness routines of Latinas nationwide in an effort to engage, educate and reinvigorate their commitment to proper oral health as well as physical and mental wellness."