Colgate launches new Optic White Toothbrush + Whitening Pen duo

NEW YORK — Colgate-Palmolive has introduced its new Colgate Optic White Toothbrush + Whitening Pen — the first-ever toothbrush with a built-in whitening pen.  



The new Colgate Optic White Toothbrush + Whitening Pen is aimed to provide a convenient, affordable way to achieve high-impact teeth whitening at home, with whiter teeth in two days, the company stated.



The toothbrush is specially designed with polishing bristles and whitening cups to help remove surface stains. The built-in whitening pen, which stores inside the toothbrush's handle, contains a whitening gel that adheres to teeth after application and starts working on contact.



"We are very excited to share our latest oral care innovation, which offers consumers a more convenient way to clean and whiten their smiles at home," stated Philip Durocher, VP and GM, U.S. Oral Care at Colgate-Palmolive. "Our new Colgate Optic White Toothbrush + Whitening Pen leverages advanced science to deliver advanced whitening in a simple and easy way that fits right into the existing brushing routine."



The Colgate Optic White Toothbrush + Whitening Pen is the newest addition to the Colgate Optic White line of products.  To achieve whiter teeth in one day, the manufacturer suggests using the Colgate Optic White Toothpaste, Mouthwash, and Toothbrush + Whitening Pen all together.