Colgate-Palmolive, ADA continue educational collaboration

NEW YORK As part of its commitment to serving the Hispanic community, Colgate-Palmolive is promoting diabetes awareness and the importance of proper oral care during November's American Diabetes Month.

With approximately 2.5 million Hispanic Americans suffering from diabetes or insulin resistance syndrome (pre-diabetes), proper oral care and oral health education have become increasingly important among this at-risk community, the company said. As part of their multiyear educational collaboration, Colgate-Palmolive will continue to partner with the American Diabetes Association to help educate medical professionals and diabetes patients about the association between oral health and diabetes.

As part of this year's outreach, Colgate-Palmolive will be targeting Hispanic Americans via in-store activities, educational materials and participation in the American Diabetes Association's 3rd Annual "Feria de Salud Por Tu Familia" ("Health Fair For Your Family"). This national, outdoor festival provides health screenings, cooking demonstrations and diabetes education.

"As the global oral care leader in the Hispanic market, Colgate-Palmolive is dedicated to providing oral health education to Hispanics managing diabetes and health professionals," said David Cardona, marketing director, U.S. multicultural marketing at Colgate-Palmolive. "Living with high blood sugar can take a toll on your entire body, including your teeth and gums. During American Diabetes Month, Colgate-Palmolive will continue to promote the association between oral health and diabetes, as well as the practical steps to help improve oral and possibly overall health."