Colgate's Optic White Express White toothpaste teams up with YouTube beauty stylists

NEW YORK — To celebrate the launch of Colgate Optic White Express White toothpaste, the brand has announced a first-of-its-kind collaboration with two of YouTube’s brightest stars, Andrea Brooks of AndreasChoice and Blair Fowler of JuicyStar07.

Together, these YouTube stylists will engage fans through a seven-part online video series titled, “The Smile Show.” Hosted via Colgate Optic White’s YouTube channel, these segments will feature exclusive tips and tricks on topics ranging from fashion to beauty and how to make your smile your best accessory.

To officially kick off this program and engage subscribers, Brooks and Fowler will co-host a 30-minute Google+ Hangout on Wednesday beginning at 8 p.m. EST. Brooks and Fowler will reveal their beauty routine secrets, including ways to achieve a #brilliantsmile.  

They will bring “The Smile Show” to life by posting videos on the hottest topics and the latest trends, which can be viewed directly on the Colgate Optic White Brand’s YouTube channel beginning now through July 2015. In addition, they will continue to share beauty content on their own social media channels throughout the year and will be co-hosting live Twitter chats with @OpticWhite.

“As stylists and successful YouTube stars with millions of fans, it’s safe to say that Andrea and Blair have their finger on the pulse of the latest trends,” stated Philip Durocher, VP and GM, U.S. oral care marketing at Colgate. “As trusted advisors in the competitive beauty arena, they understand and value the confidence a beautiful, white smile can deliver.” 

Colgate Optic White Express White toothpaste contains two times the whitening ingredient of Colgate Optic White Sparkling Mint toothpaste, making it Colgate’s fastest-whitening toothpaste, the company stated. The toothpaste allows users to get whiter teeth in three days, and is currently available at mass retailers and grocery stores nationwide.