Competition within beauty heats up as Kohl's broadens offerings with new skin care brand

MENOMONEE FALLS, Wis. — Kohl’s is looking to further establish itself as a go-to beauty destination by expanding its portfolio of beauty offerings with the launch of Bliss, a spa-oriented skin care brand.



Bliss will join Kohl’s current portfolio of beauty offerings that includes Lorac, Pür Minerals, Cargo Cosmetics and H2O Plus. The Bliss partnership will offer signature skin care and body products beginning in March at more than 500 Kohl’s stores and Kohls.com, rolling out to all stores this year.



“We are excited to add Bliss to our growing assortment of national brands," stated Kevin Mansell, Kohl's chairman, CEO and president. “Over the past two years, we have introduced more than 30 new beauty brands and will continue to support this momentum by bringing our customers another trusted, well-known name with Bliss. We have seen the positive results from our new updated beauty departments and are bringing enhanced beauty experiences to all stores.”



The modern spa brand will offer Kohl’s customers its core line of skin care and body products beginning in March. A curated selection of top Bliss products will first be available on Kohls.com starting March 2, with the brand’s official launch of nearly 50 products on March 15. At Kohl’s stores nationwide and Kohls.com, an exclusive Beachin’ Body Bliss kit will be available beginning May 15. The new collection of skin care and body products will expand over the next year as the partnership grows.



“Our partnership with Kohl’s allows us to build upon our philosophy to make consumers look and feel beautiful, healthy and happy every day by offering our latest and most effective skincare products to loyal Kohl’s shoppers across the country,” added Mike Indursky, blissworld president.