Cosmetic Promotions launches pop-up beauty schools, in-home makeovers

WINTER PARK, Fla. — Cosmetic Promotions’ CosPro Agency is looking to help meet the needs of consumers who are looking to try their beauty purchases before they buy and support online-only brands who want to deliver on consumer experience with new offerings. 

CosPro Agency has introduced its pop-up beauty school model, which brings a five-person team of professional makeup artists and trainers to stores for a one-day on-site beauty school. Each team can host up to three classes per day. The company said that the cost of participating could be applied toward any of their purchases, providing an incentive to drive participation. 

And for companies that don’t have a physical presence, CosPro is rolling out in-home makeover offerings, which brings a home consultation with one of the agency’s 8,000 nationwide beauty experts to customers who buy a certain amount of products online.

“We’re always looking for ways to help our clients respond and adapt to shifts in consumer behaviors and the competitive space,” Cosmetic Promotions CEO and founder Joann Marks said. “Our deep base of services — such as in-store makeup events, direct sampling, national live training, point-of-purchase events/displays, and sweepstakes/contest events — gives us the flexibility to confidently shape any kind of program to meet the unique challenges of any customer.”