Coty names EVP, category development

NEW YORK — Coty has appointed former Reckitt Benckiser executive Camillo Pane to serve as EVP, category development, effective July.



Pane will join the executive committee and report to Bart Becht, chairman and interim CEO. Pane succeeds Renato Semerari, who will remain in his role for the transition period.



Pane’s responsibilities will include the development of strategies, innovations and support programs for Coty’s categories and brands across all its businesses of fragrances, color cosmetics, skin care and body care.



Pane was most recently SVP, global category officer consumer health at Reckitt Benckiser. In that role, he was responsible for managing one of the largest and fastest growing categories at Reckitt Benckiser. He started with Kraft and was with Reckitt Benckiser for 19 years in local marketing, general management and global category development roles across a very broad variety of categories and brands in Italy, the United States, Brazil and the United Kingdom.



“Camillo is one of the most respected leaders in the consumer goods industry and I am very pleased that he will be joining the Coty team,” Becht said. “Coty will continue with its strategy of investment and revenue growth on its power brands while returning to profitable growth behind its efficiency programs. This makes the category and brand development mission critical and Camillo’s extensive experience in this area will make Coty more competitive and help the company execute its strategy.”