Coty revamps web site, unveils 'The House'

NEW YORK  — Coty has announced the launch a revamped Coty.com as the company’s flagship site, as well as a new employee intranet called "The House."



“Coty is known for its creativity, and with the new digital presence of these two sites the breadth of that creativity will be displayed. Striking a balance between functionality, editorial content and gorgeous imagery, the new Coty.com reflects who we really are,” stated Catherine Walsh, chief communications officer, Coty. “As to our new intranet, we built 'The House' to encourage employees to connect and inspire each other.”



The new Coty.com features a fresh and modern design with a straightforward navigation, yet one that draws visitors in by highlighting content that’s found in selected sections of the site. In doing so the beauty brand is looking to keep visitors engaged. For those with a more specific mission, the search field easily directs visitors to specific content. It’s an entirely new, editorially driven web site.



“We’re newly mobile-optimized, with the ability to better showcase the extensive activity happening across Coty, for visitors exploring our site on any device. Flexible content modules make the design perfect for articles, videos and photography alike,” added Kristen D’Arcy, VP, global digital, Coty. “The new Coty.com serves up relevant content on each page without ‘dead ends,’ which maximizes the brand-storytelling capabilities of our new flagship site.”