CoverGirl intros Katy Kat Gloss

CoverGirl’s Katy Kat line is expanding. The brand’s collaborative line with pop star Katy Perry now includes Katy Kat Gloss, a 12-SKU line of high-pigment liquid lip gloss. The launch is accompanied by a new commercial starring Perry touting the product.

The lip gloss is designed to deliver on vibrant colors while also providing moisture and shine, CoverGirl said. The line includes such colors as White Catillac, Cobalt Kitty, Purrple Paws and Cateloupe, among others. Each lip gloss has a cat-shaped “kitty cap” that CoverGirl said was inspired by Perry.

The Katy Kat collection previously included pearl and matte lipsticks, eyeliner, mascara, and pearl shadow and highlighter.

Katy Kat Gloss will be available nationwide with a suggested retail price of $6.99 to $8.99.