Crest goes beyond toothpaste

CINCINNATI — Earlier this year, Procter & Gamble’s Crest unveiled its latest advancement in oral care with Crest Pro-Health [HD], a new two-step system formulated for deep cleaning and advanced whitening that promises to go beyond ordinary toothpaste.

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According to P&G, Crest Pro-Health [HD] isolates key ingredients into two separate steps to deliver results:

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  Step one is a purifying cleanser, containing optimized active ingredient stannous fluoride, which strips plaque away and helps reverse gingivitis while fighting cavities.


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  Step two is a gel that is formulated with hydrogen peroxide, which whitens and polishes teeth by removing surface stains.

To help promote the launch, Crest partnered with actor Taye Diggs to create a short YouTube video that showcases the new daily two-step system in action.



The suggested retail price is $14.99.