Crest, Oral-B put emphasis on dental health with Operation Smile

CINCINNATI Procter & Gamble’s Crest and Oral-B oral care brands are encouraging people nationwide to pledge to see the difference in their smile and make a difference in children’s smiles around the world through a promotion that will run from January through March.

Through a partnership with Operation Smile, a worldwide children’s medical charity, Crest and Oral-B will make a monetary and product donation to the charity when people purchase Crest and Oral-B products at retail between January and March.

The not-for-profit, volunteer medical services organization provides reconstructive facial surgery to indigent children and young adults in developing countries. Since its inception in 1982, Operation Smile volunteers have provided surgeries for more than 120,000 children and young adults all over the world.

The campaign is designed to not only help children and young adults in need, but to also celebrate the results of a landmark study. During a four-week study conducted by dental health professionals at the University of Florida, participants who used Crest Pro-Health toothpaste and rinse together with the Oral-B Vitality Precision Clean power toothbrush experienced up to “7x better plague removal” to help fight cavities and gingivitis, according to P&G.