Crossmark taps IRI for category analysis

CHICAGO — IRI on Tuesday announced that Crossmark has selected IRI as its preferred data provider.



“IRI’s robust tools and technology as well as its strength in retail partnerships make it an ideal resource for Crossmark,” stated David Newman, chief insights officer for Crossmark. “We are confident that leveraging IRI tools will ensure Crossmark delivers on our client promise to provide a smarter way to faster growth.”



“We look forward to helping Crossmark achieve its organizational goals, enabled in part by improved speed to insights by bringing together various datasets that create a lasting impact,” said Andrew Appel, president and CEO IRI. “We are experiencing tremendous momentum on the retail front, and we are excited to work with Crossmark to help our manufacturing clients address the needs of the changing industry landscape and succeed at retail.”



IRI will work with Crossmark to provide actionable insights to its clients through the IRI Liquid Data platform, which makes it possible to aggregate and find associations among trillions of data points in a matter of seconds, and Unify, IRI’s visualization platform that brings together all of IRI’s cloud applications across measurement, consumer, media, analytics and retail.



Crossmark also will leverage IRI ShopperSights and IRI Market Advantage powered by ILD and Unify to improve the effectiveness of its go-to-market strategy. IRI ShopperSights gives CPG manufacturers higher returns on shopper activation and growth efforts by enabling effective media planning and retailer execution at individual household and store levels. IRI Market Advantage offers market intelligence that delivers core market measurement and reporting, as well as complex, iterative analyses not possible in traditional market-measurement solutions.