Dark and Lovely debuts natural hair e-book with hair expert CurlyNikki

NEW ORLEANS -- Dark and Lovely has partnered with natural hair expert and best-selling author Nikki Walton of CurlyNikki.com on the release of her new electronic book, which helps consumers care for their natural hair.

The partnership is a long-term effort to provide consumers with free access to the most up-to-date and objective information for the maintenance and care of natural hair. Through the coupling of a digital product and nationwide retail partnerships, this collaboration is pioneering digital distribution and reflects the changing patterns in how consumers get their information.

"We worked with CurlyNikki for the launch of our Dark and Lovely Au Naturale #CurlPower campaign in 2013 and it was a huge success; so it was a no-brainer for us to collaborate again," says Michelle Ryan SVP Marketing, L'Oreal Multi-Cultural Beauty Division. "With the instant success of Walton's first book, Dark and Lovely deemed partnering with Walton on her follow up as great way to increase awareness and educate women with naturally curly textures on how to maintain the health of their hair by taking the guesswork out of styling and care."

For those seeking hair tips, When Good Hair Goes Bad is an easy to read e-book that provides responses to all of your natural hair questions from hair color and protective styles to straightening gorgeous curly locks.

"Dark and Lovely has a full portfolio of products—whether you are natural, love to color your hair or wear a smooth style—that take the guesswork out of styling your hair," says Ifeoma Fejokwu, Senior Brand Manager, Dark and Lovely. "The Au Naturale line manages shrinkage, locks in moisture and reduces breakage, which are all benefits that are needed when managing natural hair."

When Good Hair Goes Bad: Tips and Tricks for Restoring Your Gorgeous, Healthy, Natural Hair is now available for free exclusively at DarkandLovely.com/NikkiWalton.