Deloitte’s 2014 pre-Thanksgiving shopping survey: 8-in-10 shoppers plan on spending more

NEW YORK — According to Deloitte’s 2014 pre-Thanksgiving shopping survey released Thursday, 81% of respondents plan to spend more or the same amount on the holidays compared with a month or two ago (up from 69% last year), and 54% of consumers are expected to shop over the Thanksgiving weekend (53% expected to take advantage of Thanksgiving holiday deals in 2013). 

 

Respondents plan to spend an average of $295 over the Thanksgiving weekend (an increase of $9 from 2013), the survey found. And consistent with 2013, only 13% of respondents expect to shop in stores on Thanksgiving Day, yet they plan to spend 16% more than last year. 

 

More in-store shopping is expected on Black Friday and Saturday compared to the other days of the Thanksgiving weekend, and more online shopping is expected on Black Friday and Cyber Monday compared to the other days of the Thanksgiving weekend. 

 

Among those shopping in stores on Black Friday, a significant majority (85%) said they will be doing so to take advantage of sales, the survey noted.