Designer Parfums, Luxe Brands to acquire from P&G Frederic Fekkai's salons, hair care brand

NEW YORK — Designer Parfums CEO Dilesh Mehta and Tony Bajaj, founder and CEO of Luxe Brands, have collaborated to form a joint venture to acquire the Frédéric Fekkai luxury hair care brand and salons from Procter & Gamble, effective June 30.



The newly formed entity is called Fekkai Brands. The Fekkai product line is distributed in beauty retailers, as well as in Fekkai's namesake salons. Founder Frédéric Fekkai will retain his role as adviser and brand architect at the flagship salon on 5th Avenue in New York.



The Fekkai business is comprised of hair products and seven salons in New York, Connecticut, Florida, Texas and California.  Approximately 225 people are currently employed in the salon business; they are expected to transfer to the newly formed entity.



The Fekkai acquisition marks the latest step in expanding its portfolio, which includes the Ariana Grande fragrance, set to launch in September, the House of Jean Patou fragrances and DDF, a dermatologic skin care brand.