Detroit Grooming, a men's grooming brand known for its hair and body care, soaps and lotions, grooming and beard oils among other products, announced that it has updated the formula in its popular oil-based pomade.
The product’s reformulation is based on a proprietary blending process that creates a smoother pomade with all the benefits of the original formula, the Ferndale, MI.-based company said.
“Our popular Pomade features a creamier texture right out of the tin, making it easier for stylists and barbers to apply to their client’s hair. None of the original ingredients have changed and it still comes in the lovable vanilla and honey scent” the director of marketing and public relations, Lou Lobsinger said.
What has remained unchanged in the product is its shea butter and beeswax base, as well as other such included ingredients as sweet almond oil, vitamin E, sunflower oil and wheat germ oil, the company added.
Each pomade from the brand is made in the United States, contains a medium hold and natural shine finish, and comes packaged in a 3.4-oz. collectible tin that retails for $21.95 each.
Further information, including where to purchase Detroit Grooming products, can be found on the company’s website.